Blue Oasis Filter sells shower filters into the UAE's hard-water market — Dubai and beyond. I operate their entire Google Ads presence: Search campaigns, Performance Max, the Google Merchant Center feed, and every single line of ad copy.
Hard water is a daily complaint in the Emirates — hair fall, dry skin, limescale on everything. Blue Oasis sells the fix, but the auction is crowded: Kent, Wisewell, Quooker, Purunity and Amazon.ae all bid on the same searches, and click prices punish sloppy accounts. The store needed one operator who owns the whole machine — media buying, product feed, ad copy and tracking — not three freelancers passing the buck.
Account overview, Aug 2024 – Oct 2026 — $20.4K spend · 43.3K clicks · 2.21M impressions · 1,920 purchases
In the most recent testing window (Sep 8 – Oct 5, 2026) the account delivered 4,110 clicks and 38 purchases on $949 while a new search structure was being tested. The lead search campaign runs at a 4.98% CTR — in an auction where the store sits next to Kent UAE and Wisewell in auction insights every single day, and still wins its share of the page.
Search campaign, Sep 8 – Oct 5, 2026 — 155 clicks · 7 purchases · $334 cost
Keyword table + auction insights — winning keywords at 6.38% CTR, against Kent, Wisewell, Quooker and Purunity
The ad copy in the wild — the combinations Google builds from my headlines: install ease, savings, fast UAE delivery
Conversion tracking fixed, Merchant Center feed cleaned up, core Search structure built around hard-water intent.
Performance Max layered in, promotions calendar running, ad-copy testing becomes a weekly habit. Spend and sales compound.
A dedicated UAE search-testing programme: new keyword clusters, new copy angles, winners rolled into the core campaigns.
If you sell online — in the Gulf or anywhere in the world — this is what full-stack Google Ads looks like: feed, campaigns and copy under one operator who answers for the revenue number. Book a free audit and I'll show you what your account is leaving on the table.
